Our five year strategy

Our five year strategy

We will continue to provide families with a welcoming place to stay when they have a sick child in hospital

Our five year strategy was developed with input from internal and external stakeholders and based on feedback from the families who stayed in our ‘Homes from Home’. Last year 99% of families felt staying in the charity’s ‘Homes from Home’ helped them cope, 99% of families felt staying in the ‘Homes from Home’ helped their mental wellbeing and 96% of families who had financial concerns said staying in a ‘Home from Home’ helped to alleviate these.

Without The Sick Children’s Trust families would have to travel long distances, sleep in uncomfortable hospital chairs or pay for expensive hotels just to be by their sick child’s hospital bedside. We know that in the current climate with many families being so negatively impacted by the cost of living crisis our vital service is more important than ever.

Our CEO, Jane Featherstone said,

“Our new strategy isn’t a departure from what we already do and while we recognise we must change and adapt to external factors, ultimately the charity will continue fulfilling its mission to provide welcoming, comfortable ‘Homes from Home’, to keep families together when they have a sick child in hospital and kind, caring staff to support them. We are committed to ensuring our staff can be their best, and that we continue to increase our fundraising to ultimately provide our vital ‘Homes from Home’ when families need us.”

Our aims

Our strategy highlights four key aims

  • One

    'Homes from Home'

    We will provide clean, comfortable ‘Homes from Home’ and caring staff to support families with a seriously ill child in hospital.

  • Two

    Work with hospitals

    We will work with our existing hospital partners and new hospital partners to support their accommodation needs, ensuring that we are engaging with the hospital senior executive to help understand gaps and potential future needs.

  • Three

    Raise funds

    We will deliver cost effective fundraising to cover our running costs and to fund new ‘Homes from Home’

  • Four

    Support our staff

    We will be the best employer we can, supporting our staff, Trustees and volunteers to be the best they can possibly be and making The Sick Children’s Trust a place where people want to work.

Read our strategy here

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